By Sonic Union in The Core

Back on Sept 21st, we and some industry peeps took to the streets of the West Village in search of mystery and intrigue…or maybe it was just for the booze and prizes. Either way, we had a great time on our first ever Sonic Union Scavenger Hunt. The teams were great with just the right amount of competitiveness and shamelessness – as proven when Evan Meeker convinced a NYC cab driver to stop the meter for a bit so he could get a picture in the trunk of the cab.

Evan Edit

It was a fun day scavenging, with just the right amount of drinking (is there ever a wrong amount really?) The weather was perfect, so perfect that Justine’s team was seriously hindered by the lack of sunglasses. We fixed that…kinda.

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Our favorite example of just a portion of the havoc we wreaked in this quaint little neighborhood is this candid moment caught on camera where a very shocked/dismayed young mom, looks on as Evan runs away with her baby’s candy. The evil expression is priceless!


Of course it wasn’t all havoc, we like to think we did our part to add a little culture to Greenwich Village. As seen in this human sculpture.


So all in all it was a great day with good fun, good drinks and great people. And hardly any arrests or assaults. Bonus!

By Sonic Union in Work We Admire

Or eating a burger while riding a horse. If someone will retrieve the job and get us the splits, we’ll remix and master it in 5.1 glory. (We’ll even color correct it!)

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By Sonic Union in The Core

Beck Bennett, most recently from AT&T’s “It’s Not Complicated” campaign has been selected as one of the newest SNL cast members. This comes just a few months after Bill Hader, Fred Armisen, Kristen Wiig, and Jason Sudeikis all announced they were leaving after the 2012-2013 season. Pretty big shoes to fill.

ATT Its Not Complicated

We have confidence that Beck is gonna do an awesome job on the show. The AT&T campaign, ironically directed by Lonely Island star and SNL writer Jorma Taccone, became one of the biggest viral hits of the past year according to Ad Age. Bennett also has a history of funny viral videos with his sketch group Good Neighbor, which features another addition to SNL – Kyle Mooney.

By Sonic Union in New Work

“Just because you can’t see violence, doesn’t mean it isn’t there,” says Liam Neeson in this chilling PSA for UNICEF. David Papa provided the mix, featuring sound design by Machine Head’s Stephen Dewey. Liam Neeson, a longtime supporter of UNICEF, describes why he supports this campaign in Adweek.

End Violence

By Sonic Union in Work We Admire

This has to be one of my favorite spots of the year. Anomaly has done some great work for Dick’s Sporting Goods this year, including the “Swing Your Swing” golf spot we mixed/sound designed back in January. When I first saw “Every Snap” spot on air, I was blown away. Anomaly takes an unlikely scene, the short time in-between plays, and turns it into an intense :60 second masterpiece.

It’s fast, its loud, it’s driven, and oh, did I mention it’s all in a single shot!?  Great work all around.


By Sonic Union in The Core

We had a blast at our Wing Night last night! Great catching up with our industry friends while eating piles upon piles of junk food.


Now if you’ll excuse us, we’ll be devouring Tums by the handful today.