By Sonic Union in The Core

Beck Bennett, most recently from AT&T’s “It’s Not Complicated” campaign has been selected as one of the newest SNL cast members. This comes just a few months after Bill Hader, Fred Armisen, Kristen Wiig, and Jason Sudeikis all announced they were leaving after the 2012-2013 season. Pretty big shoes to fill.

ATT Its Not Complicated

We have confidence that Beck is gonna do an awesome job on the show. The AT&T campaign, ironically directed by Lonely Island star and SNL writer Jorma Taccone, became one of the biggest viral hits of the past year according to Ad Age. Bennett also has a history of funny viral videos with his sketch group Good Neighbor, which features another addition to SNL – Kyle Mooney.

By Sonic Union in New Work

“Just because you can’t see violence, doesn’t mean it isn’t there,” says Liam Neeson in this chilling PSA for UNICEF. David Papa provided the mix, featuring sound design by Machine Head’s Stephen Dewey. Liam Neeson, a longtime supporter of UNICEF, describes why he supports this campaign in Adweek.

End Violence

By Sonic Union in Work We Admire

This has to be one of my favorite spots of the year. Anomaly has done some great work for Dick’s Sporting Goods this year, including the “Swing Your Swing” golf spot we mixed/sound designed back in January. When I first saw “Every Snap” spot on air, I was blown away. Anomaly takes an unlikely scene, the short time in-between plays, and turns it into an intense :60 second masterpiece.

It’s fast, its loud, it’s driven, and oh, did I mention it’s all in a single shot!?  Great work all around.

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By Sonic Union in The Core

We had a blast at our Wing Night last night! Great catching up with our industry friends while eating piles upon piles of junk food.

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Now if you’ll excuse us, we’ll be devouring Tums by the handful today.

By Sonic Union in The Core

3 hours. $10. And a dream. Well, definitely not that last one. If you want to taste the sweet deliciousness that is a New York Cronut, you might have to sacrifice some sleep for it. I got in line for two of these babies at 5:45am on Saturday July, 20th. By the time I arrived, the line at Dominique Ansel Bakery was already about 20 people deep. By 6:15, the line had turned the corner. By 7:00, you might as well head home (the line was well over 150 people). They only bakes 200 of the flaky pastries per day, so get there EARLY! Dominique Ansel suggests arriving at least two hours before opening. People brought books, ipads, beach chairs, basically anything to keep them entertained and comfortable while they patiently waited for the bakery doors to open. Was it worth it?

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OF COURSE! LOOK AT THIS BEAUTY!