By Sonic Union in The Core

A few Sonic employees and some FOSs (Friends of Sonic) got together this past Saturday to hang out outside the office building. We just love where we work THAT much.

pretty colors

Okay…while that may be true, we had an extra special reason to be in Union Square this weekend. We signed up for the Greenmarket Rescue volunteer program to help stop food from going to waste. City Harvest coordinates volunteers at farmer’s markets around the city to collect excess food at the end of each day. It then distributes it to community feeding partners throughout the five boroughs.


We spread out into teams, armed with plastic bags and big collection bins. Our task was to ask the farmers and booth keepers whether they had any leftoverproduce to donate to the feeding programs. The answer was often “of course” and they even helped  weed out the less- desirable fruits and veggies.

We had a great time meeting other volunteers, learning about the food rescue program, and just hanging out.

Visit their site to learn a bit more, and look out for next volunteer hang out!

Doin' WorkVolunteeringIMG_08591  Truck Time


By Sonic Union in The Core

Holy fishsticks, Batman! It’s been a long time since we’ve posted. Luckily that is about to change- starting with some awesome new (and old) music. Check in with us on Tuesdays and we’ll be posting playlists about everything from staff and client favorites to guilty pleasure songs. First up, our own Pat Sullivan answers some hard-hitting questions about the music that best defines him, from mixtapes to Space Jam. See what he had to say and listen to his playlist below!


Pat Sullivan with his muse, Michael McDonald.

Pat Sullivan with his muse, Michael McDonald.

Q: What approach did you take when making this playlist?

A: My musical interests are all over the place. My mood, the weather, and what activity I’m doing can inspire some really diverse song choices. I think if the music you listen to is one-sided, then you become a one-sided person. Embrace it all! So, for this playlist, I decided to take those different influences and organize them into sort of a timeline.

Q: What band would you say had the greatest formative impact on you? What was the first band to change your life?

A: HA! Can’t wait to get judged on this answer. It has to be Van Halen. I remember driving to my little league games with my dad when I was a kid. He would play Van Halen’s self titled in the car. I just couldn’t believe that the sounds I heard were from a guitar. It definitely sparked my interest in music and it’s great pump up music to kick some ass in teeball.

Q: What’s the worst thing on your iPod?

A: Oh god…It’s either OMC’s “How Bizarre” or rough recordings of my high school marching band’s halftime show. Every time my friends scroll through my iPod they make it their mission to find the most embarassing songs. You know what? It’s definitely the marching band stuff.

Q: Have you ever made a girl a mixtape? What was on it?

A: Honestly, I don’t think I’ve ever made a mixtape for a girl. If I DID:

  1. Here’s Lookin’ At You Kid – The Gaslight Anthem
  2. Holocene – Bon Iver
  3. Stay With Me – Sam Smith
  4. The Girl – City and Colour
  5. I Want to Know What Love Is – Foreigner (I mean, you gotta end it on a classic)

Q: What is your personal least favorite song of all time?

A: We Built This City by Starship.  It’s horrible. There’s also a home video of me playing air guitar to it when I was 4. It needs to be buried along with that song. (Writer’s note- we are currently working on uncovering this footage.)

Q: All time best movie soundtrack?

A: My favorite movie soundtrack, nay, AMERICA’S favorite movie soundtrack, is the 1996 classic…Space Jam.

Q: And finally, if you could make everyone in the world listen to one song, what would it be?

A: If I could make the whole world listen to one song it would be “Leave” by Glen Hansard from the movie “Once”. I saw him perform at Beacon Theater a few years back and it was one of the best shows I’ve ever seen. He played that song without a mic and his voice still filled the theater. It was just him and a busted up acoustic guitar and it blew my mind.

 Listen to Pat’s favorite songs below:

By Sonic Union in Announcements

The winners of the 2014 AICE Awards were announced at a gala event last night in New York City, with honors going to top talent in the commercial post production industry. We are proud to announce that we took home the award for Audio Mix for David Papa’s work on Hennessy’s  “The Man Who Couldn’t Slow Down”, out of Droga5. In addition to this award, all of the other Sonic Union mixers contributed to nominated spots of the evening, with spots mixed by Paul Weiss, Rob McIver, Steve Rosen, Michael Marinelli and Brian Goodheart up for awards. Steve Rosen took home the Audio Mix Award in 2012, the award’s inaugural year, for his work on Verizon “Supercollider”. You can check out all of this year’s winners here. Congrats to all of last night’s winners and finalists!


By Sonic Union in The Core

Jump back to pre-Sonic Union days with this gem. David stumbled upon this hilarious spot that Mike mixed with Alec Brownstein for livewithoutED. It’s unexpected, uncomfortable, and it still has us cracking up to this day.



By Sonic Union in New Work

She is just perfect. Amy Poehler is empowered with corner office status in Old Navy’s hilarious new “Job Interview” spot out of Chandelier Creative and Rock Paper Scissors NY. Poehler, who also helped write and direct for the campaign, is as lovable as ever with her deadpan delivery. We were cracking up during the mix session. Check it HERE.

Old Navy - Job Interview

By Sonic Union in Announcements

Sonic Union adds regarded mixer and sound designer Fernando Ascani to their union. Ascani has lent his audio acumen to Cannes Lions and Clio Award winning campaigns for Xbox, as well as projects for P&G, DSW, Victoria’s Secret and more. His first projects out of Sonic Union have included campaigns for Honda and DSW. Ascani comes to Sonic Union from Headroom.


Says Sonic Union Co-Founder/Managing Director Adam Barone: “We’ve known Fernando through Steve Rosen for quite some time and couldn’t be more excited to have him on the team. He has an exceptional reputation with a diverse and loyal client base that we plan to expand. It’s also a big moment for Sonic Union as all of our other mixers have been with us from the start or have been developed in-house. Fernando is our first ‘signed’ mixer.” Adds Ascani, “Steve Rosen has been a friend and mentor since our days at hsr|ny, so this feels like a natural, full-circle moment.  Sonic Union already feels like home.”

“Since opening, we’ve long awaited the moment that we could bring Fernando on board,” adds Rosen. “Thankfully, the stars all aligned and the timing was finally right. I’ve known Fernando since his rookie days as an assistant, and couldn’t be happier to finally have him on our team.”

New Jersey-native Ascani began his career at hsr|ny and continued at Headroom in New York, always working on a myriad of campaigns for some of the biggest brands and agencies in the business. In 2008, he mixed two spots for Xbox/Halo, “Enemy Weapon” and “Hunted,” that won Clio, Andy and Cannes Lions awards.

Additionally, Ascani is one of the founding family members of the much-loved music publication, The FADER Magazine. Fernando, along with a group of friends, started the Cornerstone Mixtape out of his apartment.  After 10 years, this tool to help get music artists radio play is still going strong and dubbed “the music industry’s mixtape”.